Monthly Archives: October 2015

The World of Advertising: An assessment plan

By Nathan Woods

This is an assessment plan for The World of Advertising, a course that will be taught at Ao Tawhiti Unlimited Discovery (ATUD), a special character secondary school in Christchurch, New Zealand. The course is designed for students working at levels five and six of the New Zealand Curriculum (Ministry of Education, 2007); it will run for three hours per week over a five week block. The plan is divided into four sections. Section one provides a brief rationale for the plan, highlighting key aims and guiding principles. Section two describes the plan in action, separating it into four core strategies: (1) identifying key learning outcomes; (2) establishing a climate for learning; (3) involving students in assessment; and (4) collaboration. Section three explains and analyses key features of the plan, showing how the core strategies work together to enhance students’ motivation and self-directed learning. Finally, in section four, I respond critically to some potentially contentious issues. Overall, this plan establishes a credible vision of assessment, one that promotes powerful lifelong learning (Carr, 2004).

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